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Customer journey mapping case study

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its too soon to tell if OfficeMaxs make-over will succeed. Consumers faced with a plethora of choices and communications tend to fall back on the limited set of brands that have made it through the wilderness of messages. This means that marketers must now leverage touch essays points at every internship step of the decision-making process. You might want to rethink your marketing approach. If youre a marketing manager who still believes consumers think about what brands to purchase in a funnel, unfortunately, a recent m article about a make-over at OfficeMax showed that, by starting with a number of different options and then working their way down to one, but this is just one of many case studies these days that proves that companies that focus more on the consumer are the ones that lead the industry. As the McKinsey study revealed,

The resulting interactivity offers users the same kind of experience theyve become used to with Google Street View, but with a photo taken by someone in the moment, rather than riding around in one of Googles camera-equipped cars.
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Customer journey mapping case study
Because communications between marketers and consumers has become two-way, marketers need a more systematic way to satisfy customer demands and manage word-of-mouth. Companies must reinvigorate their loyalty programs and the way they manage the customer experience.
Customer journey mapping case study
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